About Claudia
Escaping the Hustle Hangover
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I'm Claudia Masueger, originally from Switzerland. In 2008, I arrived in China with two suitcases full of wine samples and endless enthusiasm. Over the next 17 years, I built two successful businesses, including CHEERS Wines—a joyful, vibrant retail chain where my team and I opened over 160 stores.
From the outside, my life looked like the perfect success story. But behind the scenes, I was quietly falling apart. I pushed myself relentlessly—surviving on coffee, wine, cigarettes, and barely any sleep. Then one morning, after months of waking up in tears for no clear reason, I finally listened to what my body was desperately trying to tell me: something had to change.
My Mission: Empowering High-Achieving Women
Today, my life's mission is empowering high-achieving women to transform their toughest moments into powerful opportunities for growth. Through FLOWmentum™, women worldwide learn how to move beyond overwhelm, reconnect with their core values, and lead deeply fulfilling lives.
My personal journey taught me something important:
My Story
From Crisis to FLOWmentum™
This crisis became my turning point. For the next seven years, I explored the mind, emotions, and patterns behind my struggle, searching for deeper meaning. During my research, I discovered Mihaly Csikszentmihalyi’s concept of Flow—a state of peak performance and true happiness. Inspired by this, I created FLOWmentum™, a method to help others escape their own hustle hangover and build lives filled with clarity, purpose, and genuine joy.
Chaos doesn't break you - it makes you.
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